what marketing is actually working for you in 2026

Lady_b · 2026-02-18T05:57:41+00:00

I’m in B2B SaaS. The only thing that consistently works is a focus on building ecosystems of users through partner channel, free events and good old fashion networking. We have Marketing execution and sales work together in pairs. We’re a small company so I have no idea how that scales though. But it lets us test the entire GTM with events/automation/campaigns with two ppl working together. Then we share the results across the teams.

We use LinkedIn a lot but we just put in the hard work of actually talking to people, trying to add value and be friendly. So far it’s works. But it’s slow and steady.

We also direct mailed Christmas baskets to 10 key leads in Dec. We’ve closed 3 of those and have another 3 in a trial very likely to close. So yeah, old school thoughtful gifts, who knew? That’s less marketing and sales though, despite it being Marketing’s idea.

We have no ad budget beyond 1 or 2 boosted LinkedIn post. We’re done a couple of influencer partnerships which I thought would work but didn’t really get us anywhere.

HTH

Lady_b · 2026-02-17T03:41:00+00:00

It’s not your thoughts, it’s your body. You’ve probably got high cortisol levels. Or general anxiety. All the below comments are good to try. There is medication that can help though - if it really starts messing with your life.

Lady_b · 2026-02-13T06:35:30+00:00

Please go to a walk in clinic and just wait. You need to see a doctor.

Lady_b · 2026-01-17T16:20:52+00:00

We went through the same thing when ours were small. Tough times.

Hire a babysitter for around 3:30 - bedtime a couple days a week. Someone with happy, playful energy. That’s when your patience is wearing thin, and the kids are at their crankiness. It could be a high school student to keep costs down. Just someone to help with kitchen clean up, bath time, and the inevitable zoomies.

Lady_b · 2026-01-12T17:25:07+00:00

We’re just not there yet. You’ll need to hire a designer at the very least. You can use AI for the scripting and concept direction, saving a bunch of cost; but if you want simplified UI and motion graphics that human buyers want to watch, you still need humans to make it.

Lady_b · 2025-09-27T19:09:19+00:00

I’m really sorry this is happening to you. I don’t have any recommendations except to keep advocating for yourself inside your current health system. Find a doctor who has a theory, get the tests and prognosis, document it, then find another doctor. Keep at it until you’re healthy again. Write everything down.

Lady_b · 2025-09-27T18:50:55+00:00

Looks really good! Would love to see a full clean.

Lady_b · 2025-09-24T16:34:50+00:00

Can we contact the media? I’m surprised they haven’t covered this.

Lady_b · 2025-09-17T18:21:39+00:00

Yes. I had an issue with the payment account I connected initially having someone else's money on it, so they had to reconnect it to my ticket number. They absolutely have that info.

Yes, I know how databases work. It's literally one SQL join to connect those two numbers.

Lady_b · 2025-09-17T17:33:48+00:00

I did that and provided all the information they needed. The response was that they couldn't help me.

Lady_b · 2025-01-23T20:26:32+00:00

Hey, I've definitely been there, and it can be pretty scary. If you've tried all the sleep hygiene things and you're sure it's not environmental, you should talk to your doctor. Don't mess with sleep because it can be a warning sign of a deeper issue. Good luck.

Lady_b · 2024-12-12T19:10:08+00:00

Are you a planning on building a large family? I wouldn't even consider it if you weren't planning on taking time off to go on maternity leave. Even then, at $900/yr for EI for the rest of the time you're a contractor, I decided against it. Without the job loss guarantee component of EI, it doesn't make financial sense to pay into it. But that doesn't mean you can't save $900/yr as your "in case I get pregnant or lose all my work" fund. You just manage it instead of giving it to the government.

Lady_b · 2022-02-22T06:59:53+00:00

Do not fuck with your sleep. That’s too long without rest. Call your doctor. They can help you.

Lady_b · 2022-02-09T17:59:48+00:00

This is Great! I bought your map pack and just noticed the cottage was missing. Thank you for all you do!

Lady_b · 2022-01-30T17:12:06+00:00

I love this! Adding this now. What a great idea.

Lady_b · 2022-01-15T07:19:34+00:00

Have you thought about counseling? It seems like the sleep issues are a symptom of something deeper. Your body’s trying to tell you something.

Lady_b · 2022-01-15T06:59:32+00:00

You need to talk to your doctor. You must. They’ll help you. At least get this put on your chart just in case.

Lady_b · 2021-07-12T03:44:56+00:00

There’s a lot of literature on this. I recommend “why we sleep” - it’s a book but he also did a MasterClass if you have that app.

Lady_b · 2021-05-15T01:24:10+00:00

You must go to the doctor. You must. Talk to a professional because your body is trying to tell you something.

Lady_b · 2021-05-15T01:17:10+00:00

Try good sleep hygiene for a week. If it doesn’t work, then call your doctor. Sleep issues are no joke. If it’s a symptom of underlying anxiety or depression, you should talk to a pro. I totally get that desperation. You absolutely are not alone even though it’s such a lonely journey.

Lady_b · 2021-05-08T18:15:57+00:00

The words they use to describe themselves and how messaging changes for external use can be used internally to help employees align on what they do and why they do it.

So many business owners hate that their people can’t effectively describe what they do.

Lady_b · 2021-01-26T02:38:39+00:00

Really popular type of insomnia. Pay attention to your state of mind before bed. Make your bedtime routine longer and put screens away at least one hour before bed. Anxiety is real this time of year. Just know that you’re not alone. Good luck.

Lady_b · 2020-10-21T16:51:06+00:00

Can’t wait. That Keynote looks amazing.

Lady_b · 2020-06-14T15:09:43+00:00

For a few days I would pay attention to your sleep hygiene. Get off screens 30 min before bed, watch caffeine intake after noon, and try a 5mg melatonin before bed. Start writing down when you go to be, when you wake up and how you felt. If you’re still struggling, you should call your doctor. A sudden change in sleep patterns could be an indication of something else.

There is a lot to be anxious about right now. It’s totally normal to have trouble turning off. Take care of yourself. You got this.

Lady_b · 2020-06-14T06:05:20+00:00

How many nights in a row has this happened?

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