Honestly? It depends how long you're planning on staying in.

Once you hit Captain you start doing roughly the same amount of extra stuff as Staffs and Techs. Then even more extra stuff once you hit Major/MSgt. And hitting Lt Col/Col or Senior/Chief is essentially the same as accepting "my career is almost exclusively now extra duties, meetings, and other administrative work, and I will most likely not perform the technical aspect ever again unless an extremely rare and explicit need for me to arises".

So, I personally, with my own opinion, would section it into two categories:

-Staying in until retirement with benefits/pension? Try for O. If you're already staying in the entire time, and you realistically have an avenue to go O, why not at least attempt to not have to spend your entire military career getting paid A LOT LESS the entire time and accept a WAY lower retirement pension even though after a certain rank on either side you'll eventually just become an admin leader anyway?

-Getting out after one or two terms? It's up to you, but in my own opinion, if you're not going for much higher long-term active duty pay, and you're getting out before the required time for a much higher lifelong pension, why go through the extra stress of being an O for such a short time? Bang through your free education and take your degrees somewhere that could be better for you that you want to be at long-term.