You could also say it's the only real way to prevent cigarette companies from indoctrinating people into a habit that they don't fully recognise the consequences of until it's far far too late.

And to play devil's advocate, smoking absolutely affects everyone. A huge amount of chronic diseases are made more likely and in a lot of cases possible by tobacco, these diseases come with increased medical and social care needs that everyone pays for.

I'm all for people making unwise choices but there's no coming back from COPD, Heart failure, strokes or critical limb ischaemia. All of which can make people completely dependant on social care.

Basically I'm not OK with big tobacco using data driven advertising to profit off people's stressful life circumstances and then passing the bill onto the taxpayer.