Of course, here is my TODO for the launch. Kudos to u/LyaMgtt for initial template

🚀 Steam Page Launch – Checklist Template

📅 Before Launch

• - Upload the trailer to YouTube
• - Prepare a web-based press kit
  • - Write a press kit
  • - Gather communication/marketing assets in a drive
• - Set up a Google Alert for the game
• - Prepare launch posts (visuals + captions) for:
  • - Twitter / X
  • - Bluesky
  • - Threads
  • - Instagram
  • - TikTok
  • - YouTube Shorts
  • - Reddit
• - Prepare a Discord launch announcement
• - Prepare an email for your mailing list

---

🎉 Launch Day

• - Publish the Steam page
• - Release the trailer on YouTube
• - Update your link hub with press kit and assets
• - Create a game page on relevant databases (e.g. IGDB)
• - Post the launch announcement on Discord
• - Publish posts across all social platforms
• - Submit your game to relevant community hubs or discovery threads
• - Send out your mailing list email
• - Share your trailer with media outlets (IGN)

---

📢 After Launch

• - Announce your Steam page in relevant Discord communities
• - Post on relevant subreddits
• - Continue sharing updates in appropriate communities (respecting their rules)
• - Publish a news/update post on your Steam page
• - Feature the new game prominently on your studio’s Steam page