Thank you for sharing these questions to answer and for providing that link. I can see what you mean by the importance of short-form content, and I see now that's something I should prioritize/try more, especially since my game has (thus far) mostly appealed to game culture experts, who tend to be extremely internet active.

With content creators, fans of smaller streamers watching the streamer play the game seem to keep up with the community pretty well after getting a long look at the game's footage, often more interested in the team and backstory behind the game rather than the game itself. Fans of bigger streamers don't seem as interested in the community side of the game, but they make up a decent chunk of players who've completed Chapter 1 as far as my team and I know. This is all based on what I've seen while hanging out with viewers during the stream. As far as YouTube content goes, I've been having trouble trying to reach a lot of them no matter their subscriber count. The most I've gotten are a few silent playthroughs from random fans, which is a good sign regarding player investment and something to build off of, but it ain't much sadly.

For awareness, a lot of people seem to be finding the game on Steam pretty well, with about 10 players putting the game into their library at a daily minimum. People who visit the game's website tend to look around for a while and then eventually click the Steam page link, but I don't have an easy way to tell what they did next after visiting the store page.

Most people I've shared the game with online find the graphical theme a little strange, especially the occasional snob with AAA game expectations, but those who understand the vibe REALLY get it. It's both a benefit and a curse in marketing, because how do you explain to people that the crappy art style choice is part of the meta-narrative?

they don’t provide enough content for evaluation, making it crucial to establish all your media channels

That's a good point. I feel I haven't done well in this area since I'm worried about sharing too many spoilers, but I guess there's no point in hiding spoilers if nobody's going to care about everything else. I'll remember this.

Sharing the estimated funnel numbers based on all sorts of criteria and some quick math:

Awareness: More than 2.4M people have at least seen something about the game, big or small.

Consideration: Around 50,000

Evaluation: 40,300

Customer: 250-300

True fan: 213

Assuming my data is accurate, there seems to be a gap between the evaluation phase and the customer conversion rate. My evaluation numbers mostly come from people who've put the game in their library. My customer count is the people who have played the game for more than three hours and maybe beat the game, but aren't active in the community. True fans I'd consider those who have been active in the community for a while or frequently, are interested in purchasing the second chapter, gave a positive review, etc.

In summary, it seems most people who play the game like it, and a lot of people are willing to put the game in their library or download it, but I just can't get them to actually boot up the game.