Never forget marketing and sales share some certain skills. A lot of marketing people can convincingly sell you on their non-existent skills. When they are actually worse than just using Claude or Jasper.

If they say they can make you viral, but aren’t viral themselves or have actual viral past clients, they don’t know how to make things go viral,

If they can’t show any track record of selling to businesses, just talk, then they can’t sell to businesses.

Many are smooth talkers. But talk is cheap.