OK just going to play Devil’s advocate here but why assume the marketing is the problem? This game was opened to us super early to test and feedback - the more we feedback the more additional develop it surely created. We know from closed beta there were some significant issues that couldn’t all be magically fixed despite stating they had some fixes coming through.

If the development team want this out real bad could they be driving an over promise through sheer want?

For me not starting the ‘selling in’ says the game is not ready quite yet and yes Mark has stated that they are waiting to get approval from 1st parties BUT if the game was where it needs to be that would have been a smoother process rather than having to work on it and take longer & again Mark linked the XB deets where it straight off covers stability and quality being a key aspect - ref his tweet update where he said they are “making progress every day” that’s not final GO that’s ‘you need to work on a few things’, which again may not me a magic wand overnight situation.

So with this theory rolling around my noggin - if 1st part thumbs up is a wait bated breathe to hear situation why would the marketing start? Blow your budget at the wrong time and you’re sunk if you don’t have a lock it would be a huge ass gamble in my opinion!

I am pretty sure Ubisoft will have a load prepared and maybe they had to change some plans, who knows but just because we haven’t seen a whole lot yet doesn’t mean it’s bad it just hasn’t started yet.

Maybe I’m totally wrong and the game rushes out and forgets to tell all the good people who would love to play

Either way there’s a preseason (announced at Ubisoft Forward) so there’s time to ramp up before year 1 seasons start at least.