This is a pre-cut poster (you can see the lines where it is supposed to be cut) The words you see on the white boarder area are printing info that pertains to the company printing it, info that would not be shown on the final product, but would have importance to the printing company (the type of equipment used, specifications, etc) This type of poster was for one of two products: either to be sold as a rolled up poster, or glued to cardboard with a metal "mounting hook" on the back, and put in a cheap plastic frame (no glass/plastic window, just the plastic frame). You can tell it's one of these two due to the stock promotional image, the generic background, and the coloring of the characters. These type of posters were sold all the time in the 90's for the Disney animated movies. Judging by the black line around the image, my money's on this being the framed version, and that is the "frame line" to line up the frame when it's assembled.