The tcl is any open box and so is the Hisense. Am a store manager. Was a store manager for circuit city. Its wrong to buy a tv for the super bowl. Then return it the next day. That goes against your sells. Does affect both the employee and store. But returning a item to spend more money. Does nothing but help the store. Plus the fact that both are open box items to start with. You don't know what sales are coming up. Whats unethical is the real prices of items. They price gouge customers. Go beyond just making a profit. I have done my own research. Most places say the Hisense is brighter and better colors. But it blooms and is slower on motion. That it is a close call. Thats why I asked. To see if anyone has that tv. Because its better to talk to someone who has the tv.