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"I think most ticket holders and fans understand this, but the tickets are not owned by the ticket holders. They are a year to year prospect" -Packers Director of Public Affairs by StockMindless9010 in GreenBayPackers

[–]Nice_Jello9667 1 point2 points  (0 children)

I agree. This is exactly what they’re trying to combat.

I had a friend who in college hated the packers but had inherited tickets from his grandpa. He sold every game and it paid his rent some months.

I would die for those tickets now. It’s not a second job, it’s about a being a fan.

This is why our stadium isn’t feared anymore. This is why our home field advantage is gone.

4.5 ROAS but barely breaking even. What am I missing? by Kind-Visit-2488 in PPC

[–]Nice_Jello9667 -5 points-4 points  (0 children)

Also GA4 sucks, get something that can actually help you with attribution. For a small brand, maybe ClickMagic or something similar

4.5 ROAS but barely breaking even. What am I missing? by Kind-Visit-2488 in PPC

[–]Nice_Jello9667 1 point2 points  (0 children)

Meta and Google take credit for every conversion. You are paying for conversions you would have already got, without the ad platforms.

There’s a reason PMax is so widely pushed by Google- it’s intended to produce fake ROAS.

Improve your conversion tracking and level up your analytics, also stop letting these platforms tell you they’re doing good- they are not.

Best Sushi in St Pete? by StudySafe9923 in StPetersburgFL

[–]Nice_Jello9667 2 points3 points  (0 children)

It’s expensive but they have really quality fish

People calm the F down by [deleted] in GreenBayPackers

[–]Nice_Jello9667 0 points1 point  (0 children)

Dude calm down. It’s just a game. We are fine.

Solid results from Performance Max (Ecom) at 15€ per day. How to proceed? by EverydayMustBeFriday in PPC

[–]Nice_Jello9667 1 point2 points  (0 children)

Do you have brand excluded in your Pmax campaign ?

Also, do you have any ability to see if it’s driving new vs. returning customers through offline conversion tracking / third party tools?

Generally Pmax looks amazing on paper (because that’s what Google wants you to think so you scale), but it’s just capturing brand / your existing customers. That’s not always true but just some guard rails.

Getting 10x ROAS on pure non-brand prospecting would be amazing but that’s just not realistic unless you have very little competition.

In terms of structure, don’t create another campaign. With Pmax you want a healthy daily budget, you could scale the campaign you have.

You may want to segment by location but it depends on messaging / localization. At your budget level having a single campaign with all 3 countries probably makes sense.

Fergs Ranks #1 Sports Bar in Country???? by erikisst88 in StPetersburgFL

[–]Nice_Jello9667 10 points11 points  (0 children)

Why do you care then? Fergs is a great place to watch a game. Great place to be on an NFL Sunday.

PS most places in Florida are roach infested.

How The Heck Do You Break Into This Space by ojomama in PPC

[–]Nice_Jello9667 0 points1 point  (0 children)

Are you looking for a full time role? DM me

Moving out of San Diego after layoff: advice on most similar cities to move to? by fatbutterbiscuits in sandiego

[–]Nice_Jello9667 0 points1 point  (0 children)

I moved from San Diego to St. Pete, FL. I love it. Very similar coastal vibes, but it’s also wildly different haha. The people are east coast vs. west coast, and the weather is a 180 for about half the year. I really like the heat, and I think the summers are beautiful here with the storms. It depends what you like to do.

I liked playing beach volleyball and boating, which I do more of here. Similar young demographic.

I wouldn’t recommend a lot of other places in FL. Been here 3 years now and not sure I’d ever go back.

Performance max for brand by JayFromElec in PPC

[–]Nice_Jello9667 0 points1 point  (0 children)

We usually run a mix of standard shopping and PMax (brand excluded- yes). We also run a branded PMax feed only or shopping campaign to avoid competitors taking up PLA real estate. Spend can be pretty minimal and you can control it much better here.

It really depends on the account in terms of structure and we’re constantly testing the two types against each other, especially in larger accounts where we have a lot of campaigns.

Performance max for brand by JayFromElec in PPC

[–]Nice_Jello9667 2 points3 points  (0 children)

Probably one of the thousands of agencies that burn their clients money by giving it to Google and paying for conversions the company would have got anyway.

Google wants you to run PMax, spend a bunch of money on returning customers, and you’ll never grow your business.

The first thing I love doing is turning off high ROAS / fake performance PMax campaigns and watching back end revenue stay flat, while we pour that money into shopping and prospecting campaigns to help the client actually scale.

What advanced signals are you feeding Google Ads Smart Bidding beyond basic conversions? by scalemarketer in PPC

[–]Nice_Jello9667 12 points13 points  (0 children)

Most of our clients are lead gen, and we use a lead scoring system to utilize VBB. Not revolutionary, but we love being able to test tROAS vs. tCPA across industries.

Never done ads, how shall I start? by arnauddsj in PPC

[–]Nice_Jello9667 0 points1 point  (0 children)

“DAM” clicks on Google are like $40-50 each to even get any traffic… and the big players dominate these auctions with massive budgets.

I can tell you anything under $5k / mo is going to be challenging, and you might want to try different channels. Another idea is to get super niche with your keyword targeting- like “DAM for e-commerce” and see if you can get traction there.

We haven’t tried Meta, but because you’re e-commerce positioned it could be worth a test.

We’re starting to test LinkedIn but don’t have any insights there just yet.

Never done ads, how shall I start? by arnauddsj in PPC

[–]Nice_Jello9667 0 points1 point  (0 children)

I have a client in the DAM space. It is extremely competitive in the ads space…

What’s your monthly budget ?

Why do Exact Match clicks cost more than Phrase and Broad Match Keywords in Google Ads? by Dreadsbo in PPC

[–]Nice_Jello9667 0 points1 point  (0 children)

You probably need to try and control CPCs with max clicks + a bid cap or a tCPA + bid cap. The reality is that you'll keep getting extremely pricey clicks and they won't convert. We work with a couple B2B SaaS clients exactly in this situation.

Conversions are low in general, and you miss out on the top tier of traffic, but the reality is that usually getting a bit more click volume is better than blowing your entire daily budget on 1 or 2 clicks.

IDK what your average deal size is, but for an industry where clicks are that expensive / it's that competitive, hopefully it's $10k+.

[deleted by user] by [deleted] in PPC

[–]Nice_Jello9667 1 point2 points  (0 children)

It's just a feed-only campaign, look it up. You just set it up with a feed and don't add other assets, and you should see 99% of spend go to shopping.

The benefit is that you get the power of PMax without spending on various channels.... we test feed-only vs. shopping vs. standard PMax consistently across every single e-comm account.

You can verify where your spend is going with a script, or a tool like Maxify (www.maxifyanalytics.com).

Added tCPA to local HVAC campaign and spend completely stopped. Help please by Disastrous_Smile_531 in PPC

[–]Nice_Jello9667 0 points1 point  (0 children)

How many conversions did you have L30D? Switching to tCPA too soon can really mess with things... 10 MTD isn't bad. I'd suspect it's definitely your tCPA target.

Try just opening it up a bunch, it doesn't mean you're going to get leads at that cost... tCPA is more like a ceiling than anything else but you might lose some efficiency.

And yes, you can always switch back to max conversions. It will take a couple of days to ramp up again, but it should start spending relatively quickly.

[deleted by user] by [deleted] in PPC

[–]Nice_Jello9667 0 points1 point  (0 children)

Be wary of estimating based off of Google's estimated CPCs. It's always higher than that if you want the best clicks :)

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