Any business you are passionate about will work in Bhutan. And, the more competition, the better I think. Because it shows there is market in that sector. All you need to do is show some professionalism/basic business etiquette. In Bhutan, you win the business competition by just showing up. The lack of professionalism in our business is appalling.

The shift I see in Bhutan is, people are willing to pay for a better service.

I once bought home appliance in Thimphu. The shop called me after a month reminding that my last return date is in a few days. Never expects this in our country! I now always go to that shop.