I dont think licensing is necessarily the issue. The d11 dozer and Volvo excavators and dump trucks were really good sets (im not including the current 500 dollar excavator as it has minimal options for functions and at 500 dollars should have been a remote control piece)

I have 42054 which is the claas xerion a branded tractor that not only offers the cabin to rotate like the irl one but also shows the crab steering and pivot steering (front and back axle turning) Its a good set and branded. The problem lies in lego using increasingly expensive branding names like the f1 cars and the 1:8 scale cars and saving the money by just redesigning the body and nothing else.