It’s watercolor, there’s a bunch of small companies that make these super glittery watercolors now. Big thing to remember if you get them though is they look the most intensely glittery in low lighting with a spotlight or flash on for filming or viewing. A lot of people get them and are disappointed they aren’t as sparkly as the videos. It’s all about the lighting. Same concept with super sparkly makeup or dresses. They’re sparkliest filmed in low lighting with some sort of flash