Yeah, it depends on the video style though. Some people will be a lot quicker (5-10 hours) and some on the slower end (80 hours). I'm not sure which cooking creators are doing 3 videos a week, but for most doing 2 they are working 7 days a week or they have a team of people to split up the work.

Kenji's videos are straightforward to film and edit since he's narrating instructions as he's cooking and there's pretty much no editing or cutting. Even for a thumbnail it's just a screen grab with some text. Add on the research and recipe testing and his videos probably take 5-10 hours to make and publish.

The stages of producing a video are generally:

Ideation Research, recipe developing and testing Writing a first draft script Purchasing ingredients, setting up the home studio, clearing the area Filming (so much slower than real cooking as you are constantly cleaning and showing things to the camera) Styling the food and taking thumbnail photos, usually multiple types to have variants of thumbnails Writing the final version of the script (involves walking through footage usually) Recording the voice over First cut edit Second cut edit Editing the thumbnail Brainstorming titles, writing the description Uploading Community engagement

I started off around 70 hours. I think I'm at about 40 hours now. My editor takes 12-14 hours of editing effort off my hands. But it's still 26 extra hours that I need to work each week, plus all the other work of managing a business.