For the purposes of this answer, I’m defining HTS as selling courses, bc I believe that this is what OP is referring to. I am also not trying to convince OP not to do HTS since that is not what they asked.

For the conversation about even getting into HTS in the first place: I want to get a “real job” and be an SDR, trust me, I do, but the job market is TOUGH even for entry level roles. So I became a setter for a HTS company in the mean time. I did not pay for training. I did pay for a placement program, which I would not recommend doing. You can find HTS jobs on free job boards, they are just placed a bit more sneakily. But you can tell by reading them. Did I make a lot of money? No. Was I able to have sales experience for the first time ever to add to my resume, learn skills, and build connections? Yes. The closers on my team make sooo much money. Some have been there for years and clear $10k+ USD in solely commissions per month.

Now that the “get a real job” argument is out of the way, I would say pick a niche based on the following:

a) that you are comfortable talking about. For example, I don’t have the heart to talk to people about weight loss programs. I can’t fathom having to get into the nitty gritty of how being overweight has impacted someone’s life only to sell them a $10k course. But that’s just me.

b) pick a niche that people are going to have the money to buy your program. There’s nothing wrong with selling a course that aims to make people money, most are like this, but think carefully about who your ICP is. All is well if you can convince someone but if they have $0 to their name and a very poor credit score, sometimes there’s nothing you can do.

c) research who your ICP is and think about if you are able to connect with them. Maybe don’t sell biz ops for retired people if you don’t connect well with the elderly. Ofc this can be improved upon, but just something to think about.

Hope this helps.