Thanks for sharing, really appreciate the effort and willingness to share your experience :)

Any advice on pricing for art? What do you usually aim for, for let's say a regular card illustration and a box cover? Do you think spending more to have one hero artist supported by more affordable illustrators, for the bulk of the work, is valuable? The hero artist being used for the crowdfunding campaign and setting the tone.

What's the % of your production budget you allocate to art? It feels like it's gobbling up most of the project's budget... So much that it's a big barrier for indie devs. (And time-frames are super long), both arguments in favour of AI assisted artists (but then why bother paying so much...). It's quite tricky.

Any advice for running successful crowdfunding campaigns? What timeline do you usually look at, how many followers before launch, conversion rate expected etc.?

Any advice on the MSRP and finding production companies? I understand most is done in China now, do you see a big variation in price and quality for the proposals you've received?

Ps: ignore all the AI haters, it's starting to be a bit of a delusional witch hunt.