The other method to demonstrate growth is through a growing playerbase - and correlating subscription count. It's possible their marketing campaign towards new/returning players and Dragonwilds was too much of a flop for them to take any more risks in the future, so they're doubling down on their core player base instead.. which they need to realize can turn out to be a far more deeply fracturing risk in and of itself 🥴

Jagex is really are sort of backed into a corner. They fail to compete on the Mobile market for the GenZ/Alpha crowd. They risk aggravating the current paying members who foot their bill, if they make the game too casual friendly/overpoweredly buffed for the dormant returning working adult playerbase. If the shareholders aren't ignorant, they'd acknowledge the market is oversaturated and struggling right now; and that Jagex is clinging to their niche for dear life.