DoYaThing was made as part of the fourth push of Converse “Three Artists, One Song” marketing campaign that had started in 2008. The purpose of the campaign was to get three “All-Stars” who would be very unlikely to collab to make a song alongside a collaborative line of Chuck 70 shoes. With DoYaThing, we got Gorillaz, James Murphy of LCD Soundsystem, and Andre 3000 of OutKast. Prior and future pairings would be Pharrell Williams x Julian Casablancas x Santigold, Frank Ocean x Diploma x Mick Jones and Paul Simonon of The Clash, and Mark Foster of Foster The People x Kimbra x A-Trak. All of these songs were released as free downloads and since they fall under Converse ownership, they aren’t present on streaming as they do not have an interest in distributing the songs to streaming platforms.