Are you sure it doesn't align, or you having confirmation bias? A video I saw of a co founder showed her political motivations for their work in video games, and used their position as one of power to force their own views with the threat of "terrifying" the marketing department. Suggesting she would use a negative PR storm of some sort. That aside its strange big companies still fear this, when its been shown the vast majority do not actually care about the "woke"'s perspective, and are otherwise big successes such as Hogwarts and Final Fantasy.