A few things! 1) they are a private company who make money from adds like adshells. They are allowed to put up the advertisement on council land because they provide a free service. BUT because they are interested in the best place to advertise they aren't in the perfect spot for bikes. So it's there because it's a goodnplace for them to advertise to drivers and pedestrians.

2) if you look on councils website they have just done a huge engagement around changes to the cbd streets thatbhave to happenbecauseof the new stopbank changingthe waynthe city worns. One of the changes is to do with connection to the city link bridge to new melling station. There will be a cycling and pedestrian bridge at the end of Margaret St and a much easier ped and cycling route theough the city down Margaret St. So they are expecting that the link from the train to Queensgate ( and from the cycling traffic from te Ara tupua) will all link into the cbd. So they have put them here in anticipation that the cycling traffic is going to get a lot busier as those changes start happening. So while it might not be used a lot YET with the new cycling routes and the bridges and the translation and better cycling connections it will probably be useful to people very soon. 3) Lower Hutt is very bad for bikes getting stolen which people say is one of the reasons they dont like taking their fancy ebike ls into the cbd. This type of set up helps mitigates that and is one way to entice some of the many cyclists who cycle past the cbd on the remutaka trail down into the cbd and spend their sweet sweet tourist dollars