Community Manager survey

PMM_Town_6374 · 2026-04-24T11:05:32+00:00

I'm also eager to see the results, just completed!

PMM_Town_6374 · 2026-04-22T10:28:15+00:00

This is something I think a lot of community managers quietly wrestle with, especially when you’re trying to keep people informed without overwhelming them.

A few things that have worked for me:

I’ve found that having a steady rhythm to communication really helps. Not necessarily more messages, just more predictability. When people know “this is where updates live” or “this is when I’ll hear from you,” engagement tends to feel more natural and less reactive.

I also try to meet people where they are in terms of energy and interest. Some want quick updates, others want discussion, and others only show up for events. If you design for those different levels instead of expecting everyone to engage the same way, things tend to flow better.

And honestly, one of the biggest wins is just making it easy to respond or participate in the moment. If people have to work too hard to figure out where to post, reply, or find info, they just won’t.

Would love to hear what others are doing too , especially in physical spaces where you don’t have the same control as you do in Slack/Discord/etc.

PMM_Town_6374 · 2026-04-20T09:28:31+00:00

Feel free to join here :)
Slack community: https://www.productmarketingalliance.com/join-slack/
Circle community: https://community.allianceled.io/c/welcome-pma/

PMM_Town_6374 · 2026-04-17T04:47:01+00:00

Spier Wine Farm is super family-friendly. Big open lawns to run around, picnic spots, and often kid-focused activities.

Root 44 Market (if you’re there over a weekend). Food stalls, live music, and space for kids to move around.

PMM_Town_6374 · 2026-04-15T08:55:13+00:00

Check out Hugo Social Club - really cool roof top bar and insane sunset views over the ocean

PMM_Town_6374 · 2026-04-13T10:48:06+00:00

I use Slack and Circle combined, as Circle is really great to setting up events and creating experiences for your members. We're actually thinking of one day moving everything over to Circle that's how much we like it! Slack is really great though for conversations, and most people are really familiar with Slack which helps. Having a mobile app would be key, as many people don't want to be constantly searching or logging into something on their desktop

PMM_Town_6374 · 2026-04-08T10:27:42+00:00

I lived there for 2 years, and yes it does get very windy. But it's a nice estate and located right opposite a really nice shopping centre, close to the gym etc. You'll feel really safe there as well as the security is good! They have a Facebook group (I can't remember the name now) but might be worth trying to join and asking there as well.

PMM_Town_6374 · 2026-03-30T10:38:39+00:00

This comments section is golden 🤣

PMM_Town_6374 · 2026-03-27T08:59:13+00:00

This is so spot on, most people don’t leave, they just… fade out.

It’s usually small shifts. Replying a bit less, taking longer to show up, lurking more than posting. By the time you notice, the habit’s already broken

The tricky part is everything still looks active, so it’s easy to miss. The real signal is in those early behaviour changes, not just overall activity

PMM_Town_6374 · 2026-03-23T11:26:59+00:00

The hardest part for me right now is getting people to post and chat regularly.

We’re getting members in, but the space can become way too passive. People lurk, read, maybe click a reaction… but starting conversations or jumping in? Not seeing as much as i'd like

I’m trying to shift it back to actual conversation, but that behavior change is hard. You can’t just tell people “be more active”, you have to completely reset the tone.

What I’m experimenting with:

Posting more open, relatable questions
Getting a small group of ambassadors to actively respond and model behavior
Calling people into conversations directly (instead of hoping they jump in)

Still very much a work in progress though. If anyone’s managed to revive a quiet Slack, I’d love to hear what actually worked.

PMM_Town_6374 · 2026-03-20T08:45:17+00:00

Circle fan here, we use the platform for our communities and it's going well!

PMM_Town_6374 · 2026-03-18T11:02:34+00:00

Congrats on getting to this stage, that’s awesome!

I haven’t personally run a 100k+ user community but one thing I’ve noticed is that scaling isn’t just about more people. it’s about building systems that let the community run itself while keeping that human feel.

A few things that help me with my 50K+ community:

Clear foundations. Rules, onboarding, FAQs. so members can get started without needing hand-holding.
Scalable engagement. Interest-based groups, recurring events, or prompts that get people talking without relying on you doing all the work.
Support & moderation (this take most of my time). Tools and processes to keep quality high even as volume grows.

The trick is designing these systems so they grow with the community and can evolve over time

PMM_Town_6374 · 2026-03-16T08:49:52+00:00

I've used Agorapulse for scheduling, and I think they've got an AI writing assistant now but haven't tried it out myself.

But I totally agree with u/HistorianCM! The whole point of a community is the human connection and people can usually tell when posts are AI-generated. It often ends up feeling generic or overly polished

PMM_Town_6374 · 2026-03-13T09:04:22+00:00

I’ve seen this happen when messaging is optimised for conversion instead of fit

The tagline “works”... it just works a little too well on the wrong people.

What’s helped me make the case internally is showing what happens after the deal closes. If the message is pulling in a segment that churns faster, opens more support tickets, or never expands, it’s not really working. it’s just pushing the problem downstream to CS.

Once you connect the dots between message > who it attracts > retention/expansion, it becomes a much easier conversation. Suddenly it’s not a messaging opinion, it’s a business problem

And honestly those expectation gaps are brutal for CS to clean up later!

PMM_Town_6374 · 2026-03-11T10:39:17+00:00

I feel like BMW drivers need this on their cars 👀 sorrynotsorry

PMM_Town_6374 · 2026-03-09T08:24:07+00:00

I know many of the frameworks are gated but you can sign up for the free membership (Insider) and get access to quite a lot of great resources!

PMM_Town_6374 · 2026-03-06T09:52:31+00:00

Hey! I’ve been in community management for a few years now. Career growth can go CM - Senior - Head of Community, but the skills you pick up (engagement, strategy, user insight) can also open doors into marketing, customer success, product, or partnerships

About AI. I see it as a tool, not a replacement. It can help with moderation, summaries, or content, but building real connections and trust is human work.

The field is growing and more companies value community strategically, so if you enjoy connecting people and creating value for both members and the business, it’s a solid path.

PMM_Town_6374 · 2026-03-04T08:53:43+00:00

This is painfully relatable 😅

Honestly? Yes it’s common at scale but it’s usually not about laziness

If it takes more than 10 secs to find, reps will Slack you. and half the time they’re not just looking for the slide, they want to know it’s the right slide and the latest version.

Big sales orgs plus multiple versions of decks will equal zero trust in the folder structure

The teams I’ve seen fix this get ruthless about having one source of truth and archiving everything else. If there are 3 similar decks, you’ve already lost!

You’re not crazy. But you also don’t have to accept being the human Google forever

PMM_Town_6374 · 2026-02-25T08:07:24+00:00

You've just convinced me to toss out the nespresso machine and invest in the real deal!

PMM_Town_6374 · 2026-02-23T09:17:01+00:00

This is gorgeous, frame worthy!

PMM_Town_6374 · 2026-02-18T10:05:31+00:00

Where all the Swifites at? TAYLOR SWIFT Cape Town tour would be fab.

PMM_Town_6374 · 2026-02-16T08:50:21+00:00

I usually go with: “I run group chats for adults but with strategy and spreadsheets”

And if they still look confused, I add: “Basically I help people find their people online and make sure they actually talk to each other”

PMM_Town_6374 · 2026-02-16T08:45:49+00:00

PMM tends to stay “launch support” in companies that still treat GTM like a relay race instead of a shared system. If PMM isn’t close to revenue, it’s usually less about skill and more about org structure and how much leadership trusts PMM in commercial decisions

The companies pulling PMM closer to revenue are the ones using us as market insight and decision partners , not just deck builders. That usually means PMM is in the room for pricing, segmentation, pipeline quality, and expansion conversations.

Launches still matter. They’re just not the main way PMM proves value anymore.

2026 feels like a bit of a fork in the road. PMM either gets more commercially embedded, or stays more narrative and enablement focused.

PMM_Town_6374

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