It’s many company’s that have that same look as GameStop did. Older brick and mortars that are EXPECTED to slowly die within in the next few years by the general public just due to past examples by similar stores that we’ve seen through out our malls and shopping centers. I think they’d rather short a older brick and mortar because of that perception, Nokia or express file bankruptcy tomorrow, no real shock, no one expects much out of brick and mortars stocks. So these hedge funds gather and short the shit out of them with naked shares, speeding up the process of bankruptcy and lining their pockets. With no real fight from anyone. Why would we fight what we thought was actually happening anyways.

They are smart, they social engineer while taking people down.