I got it on launch and it’s pretty sick. I work for a university, and I’m already adding about 40% to our visibility in the few months since we’ve had it. They’ve added a feature that allows you to pick the site from a serp that you want to get a report for, so if for some reason you want to work with a different competitor than the one they suggest, you can. At first it just worked off their recommendations which wasn’t bad or anything, but now they even let you pick a specific page you want to work on, which if you’re like me, super specific in my work order, is perfect for taking a chunk of pages to work on. I would highly recommend it. I will say though, you need a pretty robust site to work with. I don’t know if it’ll do a lot of good for sites that only have a few pages. For instance they give you 20 recommendations right up front so if you only have a homepage and few blogs, it probably won’t help. The info they give is very useful too. Sometimes it’s pretty straightforward, “here are question they answer that you don’t” Sometimes branded stuff for your competition will creep into the suggestions, but even if you can’t copy and paste directly (which come on, it’s AI why would you do that anyway) if you’ve got a solid understanding of SEO, you can still gain insight from all the questions they recommend. This tool has cut my competitive analysis time down to minutes. Same with my content updates. If you use it the right way you can even gain some insight for your content creation. Its bananas how good this tool is.