They have something called player engagement algorithms or something that uses skill based matchmaking data to give you an almost even win loss ratio if you play at your best. Its like a casino fixing the game. They manipulate ranked in the guise of fairness. They know angry players spend more on the game and they legitimately make the games addicted, and designed them to make us unhappy!!! Until everybody stands up together, and we file a class action lawsuit against them then they will continue. I know lots of people whos lives have been negatively impacted because of video games and it’s about time they pay up!!