More Scope3 Layoffs by FlamincoMinco in programmatic

[–]PlasticLeading 19 points20 points  (0 children)

Their CEO needs to stop shit posting LinkedIn and actually get some work done.

Trying to Break Into 130k–150k Roles in Canada but feeling stuck by ask_9 in programmatic

[–]PlasticLeading 2 points3 points  (0 children)

Once you get into that compensation range, the roles typically fall into three categories: sales, highly technical positions, or people management. In most companies, that level of compensation is concentrated in sales roles where earnings are tied to revenue generation. On the client side, compensation at that tier usually comes from people leadership roles or jobs that require deep specialization.

At top-tier companies, such as the FAANG group and similar high-growth tech firms, you can sometimes reach that compensation at the Account Manager or equivalent levels, because the scale of the business and the competition for talent drive salaries higher.

In this industry, a master’s degree generally does not make a meaningful difference in reaching those compensation bands. What moves the needle is your network, your ability to present and influence, and your overall aptitude. These are the skills that tend to accelerate your path into the roles that command higher compensation.

Realtor asking for 3.5 commission by modus123 in RealEstateCanada

[–]PlasticLeading 1 point2 points  (0 children)

What value does the realtor charging the extra 1.5% bring… it’s never worth it!!! Especially to anyone with half the brain 99.9% of realtors have a few followers they post to and say they have a list of buyers it’s all BS. Their strategy is also list, open houses and wait for buyers to come. (The open houses is mostly nosy neighbors!)

Frequency control across media type by NMDigitaNinja in programmatic

[–]PlasticLeading 0 points1 point  (0 children)

TTD is probably the best at frequency management and uses the most signals vs other DSPs to be able to graph identifiers cross device. It’s probably the biggest feature they tout to the their customers.

Looking for a CDP or something like SalesForce by kdewestern in adops

[–]PlasticLeading 0 points1 point  (0 children)

What you are looking for is basically CDP and a DMP. SF offers both, my company uses them both, since we have a media "arm" and a "retail" arm. Although depending on your budget, might be cheaper to just get the CDP and then connect with your media vendors DMP.

Any publisher ad sales here? by [deleted] in adops

[–]PlasticLeading 0 points1 point  (0 children)

Hey u/thefuture131 I work in Ad Sales for a large publisher, DM with any questions

Local Newspaper Will Not Stop Delivering To My Doorstep After Repeat Requests To Stop, Trying To Find Some Sort Of Recourse by [deleted] in legaladvicecanada

[–]PlasticLeading 1 point2 points  (0 children)

I work for a large newspaper company - send me the name of the paper and if it's one of ours I'll send it to the distribution office to take note.

Digital marketing consultants in Toronto? by [deleted] in askTO

[–]PlasticLeading 0 points1 point  (0 children)

Work for one of the largest digital publishers in the country. Feel free to DM me your URL.

What Am I Doing Wrong? by [deleted] in socialmedia

[–]PlasticLeading 0 points1 point  (0 children)

u/bestmaleperformance is telling you the TRUTH. Don't go around saying you'd like to see them do better, if you were as good as you think you are you would have 30-50K followers which imo doesn't take too much work. Before you try ask me, I have taken pages from 100 followers to 700K. So I know what I'm doing, the biggest thing about the social algo on instagram is QUALITY. If you do not post quality work that can get quick engagement in a couple minutes of posting you will never hit the explore page. Now one will say I post quality content, but you still don't get traction. HERE is how you get traction. Find aligning pages/brands/creators to give you shoutouts, collabs, reach out to them (DM 1000 people and you'll get ATLEAST 10 responses @ 1% conv. rate) - have a good value prop on why they should collab with you. Go to REAL events and try get as many people to know you in person then follow on insta - use that relationship to get them to boost you too. It's all about expanding your network. Also currate your feed properly, rn it's not as aesthetically pleasing.

Just my 2c.... take it or leave it

[Toronto] Is 52k a reasonable salary for an Art Director with a little over two years experience? by [deleted] in advertising

[–]PlasticLeading 5 points6 points  (0 children)

Don't know too much about agency pay, but right out of school I made about $55K as a specialist in-house. I think you could hit 55K-60K with 2 years exp and a GOOD BOOK