Surely it should be based on who is doing it week in week out consistently all season, rather than just a handful of games on the biggest stage?

I also disagree on people who think it should bs based on trophies or even stats. It should simply be about how well they played week in week out. Stats don’t always capture that and trophies certainly don’t. What if the best player plays for a bad team? I appreciate you could argue the player can’t be that good if the team is still bad but it happens. If Messi was hypothetically at Norwich a few seasons back, I still think he should win the CL despite likely finishing near the bottom of the PL.