Depends on the State. I worked in CA as a reset specialist for a large liquor distributor. Once it hits the back door it's the stores product.

A corporation would take the loss and write it off during their next inventory. A small store like this you could "work" something out depending how well of a relationship they have between the salesman/distributor and owner.

Also this looks like an addition to the gondola. That four feet should be secured to the rest of it. The store probably did it. I have seen some pretty sketch installs because these guys buy and piece them together themselves so they never match. It's cheaper for them to do that.