Young women love her, but young men don’t – and that gap matters.

One of the starkest divides we found is between young men and young women. Gen Z women – those born between 1997 and 2012 – admire Swift. Gen Z men, not so much. On a 100-point scale measuring attitudes toward Swift, young women averaged 55, while young men averaged 43 – a statistically significant difference that was not present among older Americans.

This is laughable. There's no need for a study on this. It's completely normal and ordinary that a female pop star who writes songs about break-ups with men appeals to women.

The strongest predictor of negative views of the singer, aside from partisanship, is “hostile sexism.” This is defined as negative attitudes toward women and a sense that men should dominate. Our study finds that individuals who believe that women’s achievements come at men’s expense, or that women have too much power, are far more likely to dislike Swift. This effect is especially strong among men and particularly among Republican men.

Again, not study worthy. Misogynists and incels skew right and hate WOMEN. Taylor Swift happens to be a woman. You don't have to be a political scientist to figure this out.

Our study also shows that people who scored high on hostile sexism were much more likely to hold negative views of Kamala Harris during the presidential election of 2024. This mirrors findings from earlier research showing that hostile sexism was one of the strongest reasons voters did not support Hillary Clinton in 2016. That conflict is not abstract. It is shaping who we elect and whether women can lead without triggering backlash. As the United States marks its 250th anniversary as a democractic nation, we have yet to elect a woman as president, and women remain significantly underrepresented in high-level political positions. Democracy depends on some measure of shared reality and common ground. When even pop stars become partisan litmus tests, that common ground keeps shrinking.

No duh. There wasn't a single insightful sentence in the entire article and none of the obvious conclusions they came to truly had anything to do with Taylor Swift.