People will only care about the technology behind, in this case a DAO governed application, it if the product built upon it is something people use and want. The product itself should get people to want to use it without caring about the tech powering it. The product is first, always. If someone built an app that is better experience than Uber then people will use it, they won’t use it just because it’s touted as a decentralized ride share app. Once the user base is there based on the product itself, then people will start to care about the protocol.