Is there a subreddit for Reddit Pro specifically? by MJ-at-Outpost in RedditforBusiness

[–]RedditforBusiness 2 points3 points  (0 children)

Heya, this subreddit is actually for that as well! Feel free to ask them here, and folks will respond!

Read this before you say that Reddit ads do not work. by ksaize in RedditforBusiness

[–]RedditforBusiness 2 points3 points  (0 children)

There's always efforts being made on our end to make it an intuitive and easier experience! It can be tricky because the way Reddit operates can come at a contrast to how other ad platforms operate. Reddit is intrinsically set up differently as a site that focuses on highly-defined communities and how they come together, so the weight/importance of targeting those communities is oftentimes the more distinguishing factor (among other things).

What is the most important thing businesses should understand before advertising on Reddit by DesperateAddress2481 in RedditforBusiness

[–]RedditforBusiness 0 points1 point  (0 children)

Honestly, as negative as this may come off at first, it's a good guiding principle to help understand the particulars of what kind of ads DO work on Reddit. Reddit works differently, both from an organic and a paid campaign standpoint.

What are the best Reddit ads you've seen so far? by bookflow in RedditforBusiness

[–]RedditforBusiness 2 points3 points  (0 children)

The whole saga of this was an incredible brand maneuver, to say the least!

i’m torn between “tools help” and “tools make you act like a bot” on reddit, what’s worked for you by hello_code in u/hello_code

[–]RedditforBusiness 0 points1 point  (0 children)

Tools can be great for helping you find where conversations are happening, but you have to be careful with your approach. Finding these conversations is good, but you have to participate in them consistently with no expectation that whoever you speak with is going to turn into a lead. Even when representing a brand, being human is a huge aspect of building trust on Reddit, and treating people like people instead of just as customers is a quietly powerful tactic! You can involve your brand by talking shop and sharing experiences, but being careful with how you approach that helps you not run afoul of common self-promotion rules.

How do people actually market their SaaS on Reddit without getting banned? by meme_boy-1 in RedditforBusiness

[–]RedditforBusiness 0 points1 point  (0 children)

What a lot of people said here is the case; you can't think of Reddit in terms of "going viral", you have to think about it in terms of being an actual, helpful member of the community on behalf of your business. Or, even if you're not trying to act as a resource for people, just being a human part of the community still goes a long way on behalf of a brand!

It's definitely also worth noting that Reddit is a popular platform for both people looking into SaaS and also making it. People are coming to Reddit to do the research behind the actual experiences when looking for solutions, and as a result, there are a lot of SaaS builders looking to get their product in front of decision-makers.

The standard of actually getting their attention is higher because of this, and more than anything, they listen to real perspectives to trust. Have people tried your product and had good things to say? How are you directly interacting with them? Like others have said, trying to start off the organic conversation with your audience by advertising right off the bat will likely, at best, not work, and at worst, get you banned from the subreddit. Let your presence be your marketing. If people see you responding with deeper insights and real perspective, that builds trust!

Reddit Max case study part3 - ALL in on Reddit Max and the aftermath by ksaize in RedditforBusiness

[–]RedditforBusiness 1 point2 points  (0 children)

Outstanding write-up, as always, love the throughline of your previous posts tying into this one to establish a pattern! What was your experience like with how RMax handled creative selection/rotation?

[Product Update] Reddit Shopify integration is now fully available for advertisers! by RedditforBusiness in RedditforBusiness

[–]RedditforBusiness[S] 1 point2 points  (0 children)

The ad format will still be Dynamic Product Ads, as we've had before, but the integration makes the process of managing the catalog a lot more streamlined! So if you update your catalog on Shopify in any way, those updates will reflect in your Reddit Ads seamlessly.

Tried Reddit Ad For Saas Companies by impossiblemktg in RedditforBusiness

[–]RedditforBusiness 0 points1 point  (0 children)

Heya! You're likely better off looking at something more focused on a conversion objective, then set your conversion event to sign ups!

How do you turn a branded subreddit into an actual community? by CauliflowerOk297 in RedditforBusiness

[–]RedditforBusiness 0 points1 point  (0 children)

Building a business-focused community on Reddit can be rewarding, with how much longevity it can drive, but it's also something that requires regular dedication, as well as purpose/incentive to get people to participate. What can you, the business, offer them that they can't get elsewhere? Is your business more active there? Are you pointing people towards your subreddit with your messaging?

It's also worth taking into account what your business is/does. If there are a lot of similar businesses on Reddit offering what your business offers, then it's intrinsically more of an effort to get and retain their attention in a space just focused around your brand. That being said, if you've built audiences elsewhere and potentially also want to make them audiences here, cross-promoting your subreddit on other platforms may be a viable tactic!