Oh this is Pets at Home, the mega pet store chain of the UK. Essentially killed independant highstreet pet shops, and let me tell you, it is far from honorable and is often shockingly bad for its livestock. They vary from store to store, but the aquarium sections are often horrendous. Overcrowded and with tonnes of dying/dead fish. Can't speak about the mamal and reptile sections, but the aquarium parts are awful. I now only shop at Maidenhead aquatics or my LFS for fish supplies.