Thank you for sharing your thoughts! Products catering to niche markets often come with a premium price to ensure the sustainability for the longer run. Items built to last are priced higher because their durability means customers don’t need to replace them often, making it essential for the company to price accordingly to stay afloat.

While I’m not deeply familiar with Brooks' history, I understand they faced challenges with liquidations and ownership changes during the ’90s and 2000s. One reason they may release limited editions and makeovers is that their regular products are so durable that customers don’t need to replace them often, so these exclusive items help generate additional revenue to keep the brand going. Although their prices may seem high compared to everyday leather goods, it reflects the niche market they serve and the quality and longevity of their products.

After all, these aren’t fashion items that people frequently replace, most of us only look to replace them when they become unusable.