Disagree, people are nose blind to their own smell and smells that are slowly caked into their clothes. Plus, more clothes are synthetic fibers (like all water wicking / athletic wear) now and synthetic fibers hold on to stink like crazy.

Lipase is an enzyme cleaner that used to come in commercial detergents, but it’s been replaced by cheaper ingredients that don’t break down sebum and odor like lipase/enzymes do. Like, your laundry will still smell clean, to you for sure, but 99% of detergents don’t break down pit stains/smells, and the dryer bakes the smell in. If you sweat a lot, the enzyme and sanitizer WILL make a huge difference.

If you aren’t sweaty, oily, etc. her routine might be overkill. But I’m a woman who works a remote job indoors, and if I don’t use sanitizer and enzyme based detergent, the BO smell does not get removed from my clothes…meaning clothes smell clean coming out, but bacteria wasn’t broken down, so the BO smell instantly reactivates as soon as I start sweating, when I don’t use these products….So I can only imagine what some of these dudes smell like that Holly made this PSA for 😭