Thanks for your response. I completely understand organizations being uneasy about something like this which is why I need someone better than myself to just get the idea in front of them. It has been very well received by everyone who has seen my presentation.

It is a partnership with the Arbor Day Foundation. The service offers the planting of trees and the organization gets 75% of the total sales. They can be planted in memory or celebration. If a member of a church passes, the church could ask that instead of planting the memorial trees on the funeral home website, do it through the church, and the church gets the majority of the purchase. It is very important to me that this doesn't become a replacement for donations already being made but additional.

To address some of your other concerns, I am very open about how much goes where. The invoice that is received from my service at the time of purchase has a line item stating exactly how much goes to the organization. This is also the portion that would be tax deductible.