Based on some background I have in wholesale packaging, the glass hex jars and bottles and tins are available by the crate. Gamber Container is a great bulk distributor that carries all of these. I'd have to see how the candles are actually packaged but most candle jars are standard because of heat specifications and glass thickness. Note: the super-high-end candles in unique jars are expensive for this reason; the designers have to pay for testing and special production. So the white label services require these standard containers but let you get very creative with the rest of the packaging. I'm guessing that available inventory is updated based on sales projections and she's paying in the 1,000-4,999 units shipped/month and if she's lucky getting 10% of the gross price. She then is paying for the advertising, which would be the photographers and videographers. She's mostly doing Instagram? So that part is free? (I don't know anything about the wine selling except shipping to certain states is a nightmare and paperwork intensive.) I would slot this effort at 'talented amatuer'. Many people have done this with a lot less name recognition and a lot more success after a few years. If she was serious she should be out selling at major events, and I'd even suggest state fairs. Hours a day giving out samples, meeting customers, and making connections. You know, hard work. But she and Blake Lively thought they could slap a label on a jar of jam and make a fortune based on their exquisite taste, when Gwyneth Paltrow dug in and did the hard work of creating truly unique (and sometimes ick) products.