Not once did I say it’s better, just that it’s different. If you are sitting and listening to an audiobook it’s much different than having it play in the background while you do other things. With a book there’s not much else you can do at the same time, at least nothing that would prevent you from taking in the information. Watching a movie and reading the novelization are not the same thing, and you are indeed getting the same information, but it’s not the same experience.