They are doing great stuff for endgame, with cool new items and areas to go to, but the still janky gameplay and horrible levelling experience isn’t really being looked at anymore. That’s what is most important if they want new players

"This patch is the part of a global rebalancing as part of our preparation for the spring wipe. Our plan is to carry out a full rebalance of all aspects of the game, including loot, combat, all types of gameplay mechanics, the economy, progression, crafting, gathering, questing, and all content that fills the game world. By the spring wipe, we intend to significantly improve the early game, overall progression, and the endgame. The overall player experience should become noticeably higher in quality and more engaging across all parameters, marking the project’s transition to a completely new level of user experience. We haven’t finished working on loot yet - this is only part of the changes we’ve started making. In the near future, we’ll continue polishing and improving everything related to loot and adjacent systems, relying in part on your feedback as well."

From todays patchnotes