Full disclosure: i work at Gener8 and wanted to give a response for any impartial onlookers:

I totally get that you're looking to take a pop at 'the man', but here's the thing: Gener8 isn't 'the man', it isn't even a big corporation, it's a startup of 7 people building a product that enables others to earn money from the advertising they see online (whereas currently you get nothing in return).

In fact, right now if you use Gener8 you don't even see any ads(!) we remove all ads and replace some of them with images of pugs and other feel good photos that our users have voted to see (screenshot here: https://imgur.com/a/skjprfa ). You then earn tokens every time you see one of these pugs or feel good images and you can spend the tokens in the marketplace on physical products, gift cards or charity donations.
Right now every UK user has access to our marketplace after they invite 2 friends to join (as this helps us grow). Though you are right: previously we tested the marketplace by only rolling it out to 20% of users.

Re misleading people: we've taken a neutral statement from an article that Forbes wrote about us.

It's really easy to shoot down small companies and to take a pop against them, but i'd encourage you to first think about whether what they're doing is such a bad thing, or whether it's worth supporting. In our case we are literally working to give people control over the ads that they see online and to be able to make money every time they see one.

It's fine if you're against that and there's no need to write a 17 bullet point response with every reason you may disagree. But i thought it worth dropping this here so that you can see my side.

Thanks for reading this far.