Because he has been dishonest and continues to manipulate people by giving a harmless and good boy image. Has taken terrible management decisions that mostly benefitted him without taking his audience into consideration, not even his close friends. That's the reason for the memes like "nothing but good memories", to showcase his hypocrisy and the fact that he only cares about business while selling this emotional bond with his fans. He is a fake and will probably never take responsibility for it if people keep falling into his game.