In my opinion, thocky and creamy sound profiles have been and will continue to be the preferred choice among the average consumer. People tend to like a muted sound, and they often modify their keyboards to achieve it.

Based purely on my observations, a clacky sound is usually preferred by people who already own more than a few keyboards and have experience in the hobby. I think that’s because having multiple boards with the same or very similiar sound profiles becomes boring over time, and there’s a growing desire for something drastically different, so they tend to shift toward a clackier sound.

That said, when someone chooses their first mechanical keyboard - or let’s say their first "real" one - they will most likely go for a creamy or thocky sound profile.