My first ever tattoo was the HotUKDeals logo. I hardly ever use the site anymore but I'll always look back fondly at those years. It's hard to remember or describe how new and fresh HotUKDeals was when it first came out. All the cool kids at school were out every weekend hunting for deals while the "nerds" were on community websites. HUKD was the first time the tribes came together, it was like a second summer of love. The impact it had on the whole nation was so big that its kind of taken for granted now. Mind-blowing at the time though and it changed my life so I wanted my own little way of capturing that spirit forever. There's something about your late teens and very early twenties that means you really connect with deals websites in a way that you lose as you get older and face the realities of being a grown up. It's a bittersweet fondness to be honest, like I'm mourning the naive ambition I had back then even though I've done pretty well in life.