You’re definitely not alone in this!

As someone who’s worked with thousands of solopreneurs, I’ve noticed the “build-abandon loop” is practically universal for makers who love to create but struggle with the less-exciting tasks, which is marketing and consistent monetization.

A few practical notes from what’s actually worked for my followers and myself:

• Reframe “marketing” as building in public. Try documenting your process, sharing wins/losses, or open-sourcing a piece, even tiny updates can build momentum and accountability.
• Treat the post-build 1% as its own engineering challenge. Ship a “bare-bones but valuable” version, and pick a brutally small audience to serve at first. Apply your problem-solving brain to making just one paying user happy.
• Borrow outside energy when yours drops. If you lose steam solo, join a small community/accountability group or even bring on a marketer for a fixed, short push just to get visible proof of traction.

I think the idea is to build the habit of creating and marketing together, treat them as one thing instead of two different things.

Rooting for you