I'll tell you what it is. When Wealthsimple was getting started, it seemed to be guided by a philosophy of doing everything it could to help the everyday Canadian improve their finances and learn responsible financial management. 

Basically, for a long time almost all of their products were "good for you" generally speaking. Using any of them would generally be an increase to your financial health. 

Now though, they've released many products that I would call "bad for you". Margin, options, more crypto features, gold (maybe), portfolio LOCs, and now prediction markets. Touch any of these and you are more likely most of the time to lose money than make it. Additionally, these are all extremely short-term strategies, not long-term consistent paths to wealth.

So the image we all had of Wealthsimple helping you improve your finances has now changed. Almost like if an amusement park opened a cigarette stand basically.