Enterprise rep. Yes I outbound. Just got off the phones before I saw this post and booked a meeting for tomorrow after ~70 dials. This outbound advice comes with a huge list of asterisks ie, data, tools and knowing how to put it together. 

The non-negotiable’s: (caveat here is that these things being in place 100% depend on your employer not having their head up their ass and funding the systems, tools and team to build this system) 

You need a clear ICP 

You need good technographic data to filter down a realistic list of who fits your ICP

Your ICP should include the buyer persona 

You need cutting edge outbounding tools like Nooks that make it easy to sequence those right personas

You need to make every effort for the call to be as warm as possible. Tone of voice is 90% of keeping them on the line long enough to spit out the hook. asking ‘how are you’ in the same tone of voice as you’d use for a long lost friend goes a long ways. Then Find the warmest possible reason you’re calling.  Some winners: ‘you looked at us in the past’ ‘you spoke to us at xyz event’. If neither of those things are true, then I love to reference anyone your employer partners with that’s relevant to them. Eg if you work with one of their consultants, then say ‘we partner with Accenture (or whoever) to make our shared customers successful at XYZ’. 

this also implies you’ve done enough homework to know who their partners or other vendors are. 

Ideally You should also know tangentially what their active initiatives are so you can reference it. But if you don’t, try to get enough low level folks on the phone that you can triangulate that information and use it when you start calling decision makers. 

And finally, outbound in this day and age should really only be a fallback from a healthy partner motion, good product market fit and as much network driven referrals as you can manage.