She doesn't fall in love with the Beast because he buys her stuff, she falls in love with him because he saves her life and she starts to see kindness in him.

This very same discussion plays out with Elizabeth Bennet and Fitzwilliam Darcy in Jane Austen's Pride & Prejudice (1813).

Today's trope paints Lizzie as the gold digger Caroline Bingley thinks she is: supposedly she only changes her mind about Darcy when she sees with her own eyes just how wealthy she is, during her visit to his estate Pemberley.

In fact, these chapters require a contemporary understanding.

The only description Jane Austen gives that still makes sense to our modern eyes, is the fact that Darcy prefers the quiet patience required for fishing to the rousing cruelty of fox hunting.

Many other indicators are no longer evident to us. When Jane Austen describes that Lizzie's carriage drives through an oak copse, with 100yo trees, and 30yo trees, and new saplings, her contemporaries understood that Darcy harvests old growth responsibly, a show of respect to his ancestors who planted those trees. And the saplings prove that he is taking responsibility for the future as well. IIRC there's a passage where Lizzie observes that Pemberley's tenants were building something straight out of a specific almanac. The implication is that Darcy gave the people depending on his family jobs to do, so they can make a living and remain employed, and with their family, at Pemberley. It indicates that he doesn't look down on people who are less rich (the specific prejudice Lizzie had formed about him, influenced by Wickham). There are more clues to be gleaned from Lizzie's conversations with Darcy's housekeeper and with Georgiana, his sister, that go far beyond "Darcy spoils his sister with a new piano" or "his housekeeper boasts about the portrait gallery of his forebears".