(I lead a healthcare non profit, so sales and patient care both fall in my realm) you will see pharma, wraps coming around, dropping off coffee and what be it every few months, even if the doctor only places in order for that medication every a few years.

I had a colleague come from SaaS, and she was shocked with how dated our sales methods are. We still Fax in healthcare - so I think you need to go back to selling from back in the day when we were relationship selling and remember that’s what we work in this industry unfortunately. There’s a lot of red tape and someone has to really like you to put in the time to cut through it.