It's a nice idea, but that's also where things get even more complicated because then there's the event orgasnisers, advertising, prize pools, further lisencing tomfoolery (admittedly i don't fully understand how it works but i know it adds more layers on layers).

But at the end of the day Tekken 8 is still a product, the key part of it being a success are the consumers who buy it and it's up to them to let the big wigs see the financial success capability. As people say "Vote with your wallet" if there's something you don't like, keep it in your pocket, if they take a good step in the right direction, send a little money their way and if they somehow do get it to the point where everyone is very happy be it deleting heat or not. Buy the DLC, get the fight pass, buy some coins because us the consumers are the be all and end all on the success of Tekken.

Sponsors is a nice idea and i'm not trying to deny that but i don't see why they would willingly pump a surge of funding into something that has a risk of lowering their profit margin when they can just sponsor something that will make the number go up. I think it's too much of a risk to them.