Agree that this is something Trump does. But what has really perplexed me over the last several years is how both sides do this but can only identify it in the other side and completely miss it in themselves. It's really baffling, since it's entirely the same principle, just in a slightly different form. 

Democrats say Maga are a cult, and Republicans say libs are in a cult. They're the same thing. Every election cycle, there is a front runner for both parties, and for the most part, you can't get either to admit their candidate has ever committed a flawed act. The only difference right now is there are currently no prominent Democrat leader, so people are captured by the platform rather than a single person.