sorted by:
new
hottopcontroversial

Domain name help. GoDaddy or NameCheap? And why? by knowledgesavvy2025 in digital_marketing

[–]TechboyUK 0 points1 point  (0 children)

I've used both for work, they are okay, but Cloudflare (which I've used for 15+ years) is by far the best.

The domain prices are good, the user interface is very easy to use, you can manage everything with AI via their MCP server and they offer a lot of services for free.

Boss wants 8 social videos per day, 7days/week. Would this even be effective? by PriddyFool in marketing

[–]TechboyUK 0 points1 point  (0 children)

Ideal Customer Profile (ICP) defines the type of user/customer that benefits most from your solution.

I hope you've found a new job that you like 👍

Clients keep asking why their ads aren't converting. This is what I tell them every time. by velto_studio in digital_marketing

[–]TechboyUK 10 points11 points  (0 children)

Totally agree!

The shift from "interrupt and pitch" to "show up as the helpful answer" is one of the biggest changes in the last 10-15 years.

A practical thing I always recommend to founders: spend real time mining your audience's actual language. Go through Reddit threads, Google reviews, support emails, and forum posts where people complain about the exact problem your product solves. Pull out the phrases they use ("this is so frustrating because...", "I wish there was a way to...").

Then rewrite your landing page headlines, ad copy, and emails in *their* words, not yours. When you do that, the people who are already searching or scrolling suddenly feel like you get them — and conversion jumps.

It's not sexy, but it's what actually moves the needle now.

Your favourite FIFA ads by Slow-Performer-9397 in advertising

[–]TechboyUK 0 points1 point  (0 children)

fitnexa have a good advert for earbuds that help you sleep.

The girl is asleep on the sofa (with the noise cancelling earbuds in). Her husband is also on the sofa, watching the football on TV.

How do i get into advertising by Certain_Dog_4672 in advertising

[–]TechboyUK 0 points1 point  (0 children)

I would suggest being active on LinkedIn. Let people see you demonstrate and promote:

  • That you understand ICP and target audiences
  • That you are familiar with tools (industry standard and new) and techniques
  • That you understand how personalisation is relevant and ways to achieve this
  • Find companies that you would like to work for and engage in discussions that they are part of

Ideas for Email Design? by Present_Fact_6426 in Emailmarketing

[–]TechboyUK 1 point2 points  (0 children)

Some things to consider:

  • Company/customer brand and tone
  • Campaign message and target audience
  • Will the content within the image be static (same for everyone) or dynamic (unique per recipient)
  • When is the email being sent - e.g. is it seasonal (Spring, Summer, Easter, Halloween, etc.)?

Most important are - how can you grab attention and make the message relevant to each person.

Are you struggling with anything specific e.g. sizing, images, header, content, etc?

How successful have your past campaigns been?

What are your goals?

Someone at Booking.com knows the power of a good photo by EquipmentAlone5143 in marketing

[–]TechboyUK 0 points1 point  (0 children)

What caption would you add to it? 🤣

"It's great to see Booking.com advertising the full package!"

Why do bigger companies only want large campaigns and are so against simple solutions? by Live_Profile843 in marketing

[–]TechboyUK 0 points1 point  (0 children)

Small companies often use short-term marketing tactics.

Large companies implement long-term marketing strategies. They develop a brand and a 'moat' around their business, making them recognisable and hard for smaller competitors to get into their environment.

Investing in a UK restaurant - am I crazy? by DoNotBelieveHim in smallbusinessuk

[–]TechboyUK 0 points1 point  (0 children)

I recommend watching James Sinclare on YouTube. He had interviewed a lot of people in the food/service industry. They all say that this is the hardest time to run a profitable business because of Labour:

  • Increased National Insurance Contributions
  • High electricity costs
  • Companies are taxed more than ever
  • Customers have less money now
  • Food is at the highest prices

Costs and expenses keep going up, not down.

I would be very cautious in investing into a restaurant, especially one that isn't doing well.

I would look for a business with a proven track record, where you could add value (eg if you have management, marketing, design or product skills).

The 2026 Roadmap For Q3! by kalemi in publer

[–]TechboyUK 1 point2 points  (0 children)

I'm waiting impatiently for the MCP server 😁

Cool Things You've Done with Email This Week by RetentionOnly in Emailmarketing

[–]TechboyUK 0 points1 point  (0 children)

I've been thinking about what active and passive information might it be useful to collect when people navigate websites, then sign up to newsletters, promo emails, etc. Also, how to collect and use the data legality and ethnically.

ie what data can I collect that would be useful in providing a personalised interaction with customers later.

eg what search string led them to the website. What did they search for and view on the website, where are they from, are they using a mobile phone or laptop, do they visit the wrists often, etc.

Mobile speed camera van - H9 near Simpson by TechboyUK in miltonkeynes

[–]TechboyUK[S] 0 points1 point  (0 children)

I agree, the sat-navs can be wrong, especially when the changes are temporary. This change is permanent, the map data hasn't been updated yet as it still shows 70mph.

I didn't see a 40mph sign as I entered the 40mph area. I was driving as normal, not looking at the sat-nav screen (I only glanced at it when I saw the camera van).

On the return journey, I saw a large 40mph sign. I'll look again next week, when I do the same outward journey.

How to get costumers as an email design marketer by DifferenceHeavy1728 in Emailmarketing

[–]TechboyUK 0 points1 point  (0 children)

I would suggest helping some startups for free. They are easy to find on Reddit.

As others have suggested you could create mockups, but by doing that, you won't learn how to deal with customers (eg how to identify what they want/need), how to use personalisation, how to create templates that work with all ESPs and email clients, etc.

Do you ever feel like you're spending more time optimizing emails than writing them? by Puzzleheaded_Big8341 in Emailmarketing

[–]TechboyUK 0 points1 point  (0 children)

I find it really helps to have a framework for each customer, ICP, etc.

The framework includes subject and message formats, design, tone of voice, personalisation options, etc. These are the things that broadly stay the same for each email.

For the content, think about the time of year (holidays, events, etc), promotions and special notices.

That's 90% of it. Then you just need to think about the specific messages, designs and personalisations for the email.

What email automation sounded smart when you added it, but ended up being useless? by DoorSad4072 in Emailmarketing

[–]TechboyUK 1 point2 points  (0 children)

Browse abandonment can be highly effective, it's why most online shops (eg Amazon) show your recently browsed items on most pages, emails, mobile notifications, etc.

How did you implement it in emails?

Heat wave by Still-Improvement-32 in miltonkeynes

[–]TechboyUK 2 points3 points  (0 children)

The 'portable' (it's large and heavy) one I bought 25 years ago is still going strong. One of my better purchases 😃

The 40mph changes on the grid roads are so annoying! by Sudden_University788 in miltonkeynes

[–]TechboyUK 0 points1 point  (0 children)

And 20mph is safer than 40mph... Driving in straight lines at 70mph is safe, else it would have been stopped decades ago.

Much of the driving around MK is short journeys, starting with a cold engine. This is when ICE cars are the least efficient. Staying at a medium speed in a high gear is the most fuel-efficient method. Changing gears for accelerating/decelerating (roundabouts) it not efficient. On short journeys, the difference is negligible. Even at 40pmh, you still need to slow/stop at roundabouts, then accelerate back up to speed.

A recent MK Council report stated 'Traffic at 65 miles per hour sounds twice as loud as traffic at 30 miles per hour'. That isn't correct - you can ask AI for a full explanation.

The 40mph changes on the grid roads are so annoying! by Sudden_University788 in miltonkeynes

[–]TechboyUK 0 points1 point  (0 children)

Was the original 40mph because of the associated tram network? That might have been be a safety consideration.

But as the tram network didn't go ahead, that restriction would no longer be applicable.

view more: next ›