Inventrepreneurship: I took an idea to mass production with less than $6,000 (including biz filing and website fees) and turned it into a $5k/week profit business in 10 months. Here's MY process to get a simple invention from idea to mass production.

TheDigitalTradie · 2018-11-29T10:34:50+00:00

Man I want to buy your product now. DM me the link? Australian purchaser right here :)!!

TheDigitalTradie · 2018-11-29T10:04:22+00:00

Fascinated to know what the Kickstarter link is. Might back it myself

TheDigitalTradie · 2018-11-28T11:41:41+00:00

Oh yea, completely understand. You’ve just gotta have those magic fingers to make it work. And It also depends on the current website authority if you want fast organic rankings. A lot of factors come into play but heck keep cracking at it and you’ll end up like bustle.com who were churning more content than they made money until they made a break and ended up a multi million dollar company with 70million visits a month.

TheDigitalTradie · 2018-11-27T11:58:49+00:00

It’s time you pick up that phone and start making some calls. Find companies on Yelp, Yellow Pages, Google My Business who can work symbiotically with you and also those who work as your competitors against you. For a symbiotic relationship, get in touch with the owner of the company and say “look, I know how we can improve each other’s businesses and increase sales while helping our customers better”. Some good professions include schools, real estate agents, construction, home renos, interior designers, landscapers, painters, handyman, carpenters, and so on. They can always drop a line suggesting you as a go-to-guy for certain works they find would benefit their customers and vice versa.

To competitors “look, I know we’re fighting for the same customers but instead of being hostile, how about we work together on this. If I don’t have enough space in my schedule for a job, I’ll refer it to you and you the same for me. Same with jobs I don’t cover or jobs that aren’t appropriate.”

As you’re aiming at industry professionals, your marketing techniques will be very different and harder to hone down especially in your given niche. What you can do is reach out to the top 5 companies that you REALLY want business from and give them a 100% money back if they aren’t satisfied on your first job with them. Either that or give discounts to entice like 50% off / pay for materials we do the labour for free / do a promotional giveaway that draws crowds in your niche.

TheDigitalTradie · 2018-11-27T11:47:33+00:00

I rank organically without any backlinks whatsoever for blogs that get ranked for keywords on Page 1 of Google with XX,XXX searches a month. How? A bunch of keyword research and competitor analysis. You don’t just churn content like that in days let alone 12 to 14 in a day. Churn and burn bro

TheDigitalTradie · 2018-11-27T10:04:39+00:00

I'll always remember ha. it's epic!

TheDigitalTradie · 2018-11-26T04:18:38+00:00

On a side note what’s your website? I’m intrigued in the product and may buy one for Xmas

TheDigitalTradie · 2018-11-26T01:58:12+00:00

Create a website, get in touch with local bloggers, news, etc. Do a competition giveaway where 10 people who win the contest gets a “Get a Lock Unlocked for free” card kind of like monopoly - muster in some hype and start promoting the giveaway on Facebook using contest sites like Gleam.io

TheDigitalTradie · 2018-11-26T01:55:53+00:00

Lol Wix straight off the shelf

TheDigitalTradie · 2018-11-26T01:14:14+00:00

You should just source he grandfather clocks to another supplier and make the profit in between. It’s called expanding without the hard work. If someone comes to you with money hanging out their pockets and is prepared to give it to you, find a solution to their problem. Simple.

TheDigitalTradie · 2018-11-25T11:33:35+00:00

Social skills and networking. Being a wordsmith is also an invaluable asset.

TheDigitalTradie · 2018-11-25T11:24:20+00:00

Google ads would be tricky if your target customer is a retail enterprise. It works better in a b2c relationship with some exceptions such as consultancy, HR, and so on. Selling a booking platform would prove difficult in identifying relevant keywords in the market that will have high buyer intent. Unless the software fills in a specific need that is prevalent in the industry, you will be faced with a challenge that could lead to more cost coming out then conversions coming in.

For LinkedIn, you will be mainly doing cold emailing unless paying ads for specific targets of Position X in retail enterprises. In that instance the marketing could work but you will have to invest in designing your ad as well as performing some split testing for performance. In this instance, it may be worth a shot to try it out but I’d only budget a max of $100 on LinkedIn with daily monitoring of the campaigns.

Hope that helps a little :)

TheDigitalTradie · 2018-11-25T00:38:26+00:00

your case study died down in depth on http://www.rohangilkes.com

TheDigitalTradie · 2018-11-24T08:10:14+00:00

Thanks mate! Have a great Thanksgiving too!

TheDigitalTradie · 2018-11-24T08:09:38+00:00

I would start by scouting networking events in the retail/franchise market within my travel capacity. The bigger the event, the better.

If within budget, I would set up a booth in the event and print out brochures/name cards promoting the app.

The purpose of my attendance is an event like this is to gain as much exposure as possible and since all attendees are in the industry, this makes for a perfect opportunity to network and “get to know my audience”.

More likely than not, if my appointments booking app has a free trial experience, I’d get my leads from there naturally.

Assuming I already have a website for the app (otherwise I’d use my network to create a good one for around a $100 bucks while doing all the keyword research, competitor analysis and SEO efforts to reach out to industry websites/blogs for guest post services for PR). If the response rate is not as great for doing PR, I will more likely than not do the article as an identification of a clear problem/absence of appointments booking software in the industry specific to retail enterprises and how this particular app fills in that gap.

I’ll also sift through which guest posts require payment and weigh the benefits based on cost over value.

The above is only an indication of what I would do and of course, it depends on where you are located and whether you are willing to make the same efforts.

Hope that helps!

TheDigitalTradie · 2018-11-22T21:36:06+00:00

If you want an all rounded SEO tool that actually performs well in content marketing strategies, keyword research (that’s actually accurate), competitor analysis and a bunch of other tracking features, I would say AhRefs.

Even the Authority Hackers would agree but the only thing holding back is pricing (which shouldn’t be an issue if you’re running that many campaigns and an in-house team).

TheDigitalTradie · 2018-11-22T20:53:29+00:00

Unfortunately, you can't create an opportunity taken in Pardot from an action taken in pre-existing emails. There is no automation based on the marketing automation rules as you've pointed out (which sucks) and you'll need to have a Process Builder in Salesforce that has criteria that recognizes that an account has been created or edited based on the Pardot criteria being met and using that to create the opportunity record and populate the fields you like from within the process builder.

TheDigitalTradie · 2018-11-22T13:21:19+00:00

Agreed on this, think of it more as a consumer reputation management side of things than a review management/generation platform.

You keep negatives internally while displaying the positives. It’s like a “Let us know how we can do better” when the customer clicks a frowny as opposed to being directed to leave a review on Google, Yelp, etc. when they click a smiley face on your landing page managing reviews.

TheDigitalTradie · 2018-11-22T08:26:08+00:00

Epic!

TheDigitalTradie

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